Thursday, July 25th, 2024 is revolutionising fandom in Indian cinema through the auction of collectibles from Malaikottai Vaaliban

New Delhi (India), April 28: Malaikottai Vaaliban’s highly anticipated first look poster was recently revealed on April 14th by Shri Mohanlal & Lijo Jose Pellissery, giving fans a chance to see the character in its entirety for the very first time. The excitement did not end there, as fans worldwide had the opportunity to participate in an auction to own 25 limited-edition autographed metal posters. The poster, autographed by Sri Mohanlal and Lijo Jose Pellissery, was highly coveted, with bids received from over 30 countries. Super fans from all over the world competed in the auction over five days & the winners will receive the poster along with an NFT on from the production house.

“This marks the beginning of a new era for passionate movie fans to collect authentic movie memorabilia and for film-makers to connect with their audiences. Century Films, Max Labs and John & Mary Creatives are excited to introduce this game-changing initiative for the first time in the Malayalam film industry. The rarity, authenticity & innovative use of cutting-edge technology will make these collectibles truly unique and increase in value over time for being the first of its kind.” – Achu Baby John, Producer John & Mary Productions

“We’re excited to partner with the biggest names in the entertainment industry and release iconic collectibles for super-fans to collect. More such collectibles & augmented reality(AR) experiences from Malaikottai Vaaliban will soon go live on the platform, giving fans a unique way to own & engage with the movie” – Ashik Rahman, COO & Co-founder @ is partnering with numerous production houses from all over India to offer fans a chance to own a piece of history that is unalterable and transparent on the blockchain. Root’s unique take on phygital collectibles is positioned so as to onboard larger audiences onto the blockchain. A dedicated NFT & collectibles marketplace for cinema and sports in India has the potential to exceed a value of USD 1 billion, as per Deloitte’s reports.

What does Root do?
“Our vision for Root is to make it the de-facto destination for movie enthusiasts to engage with upcoming movies to win exclusive prizes, collect iconic souvenirs from their favourite flicks, and connect with like-minded fans from across the world. There is a glaring gap for a platform to cater to the 800 million movie fans in India alone, which is currently not being fulfilled by the likes of IMDB or Rotten Tomatoes.” – Nitin Shaji CEO & Co-founder @ was founded by Nitin Shaji, Vishnu Satis, and Ashik Rahman and is based out of Bangalore. The trio shares a passion for entertainment and tech, and is entirely bootstrapped, growing at an impressive rate of 100% month over month in terms of new movies signing up on the platform. Nitin and Vishnu are second-time entrepreneurs who sold their previous company, MessAI, to Truecaller in 2019, while Ashik was a founding team member of Chillr, which was acquired by Truecaller in 2018.

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